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Creating Client Feedback Loops

1. Have you sent your clients a feedback survey during the last 12 months?
2. You are probably among the majority of financial advisers by not having done so. Having said that, client surveys are increasingly a "must have item" rather than "nice to have". In the past year, why haven't you conducted a client survey?
A practice can differentiate itself from competitors in one of two key ways: by providing superior client experience or by offering the lowest prices. Using optimised client experience based on a client survey as a competitive advantage is huge for practices operating in today’s environment as there are a myriad of competitors that appear to offer the same or similar products and services.
Survey specialists have the experience and know-how to ask the questions that will give you the most information in the most efficient way. They can also avoid survey traps, such as asking leading questions, and are able to ensure clients have the opportunity to provide you with honest and anonymous feedback. Specialists also often report your results alongside industry benchmarks from similar practices to help you get the best insights from the survey results.
2. Good on you for taking the plunge. What motivated you to create your survey in-house?
2. When you were offered a free service, what motivated you to take up the offer?
2. Well done! What motivated you to go this way?
2. What are you planning to do this year?
3. What would you like to your next survey to have?
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